品牌内容营销：如何通过内容打造你的个人IP？

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1 选择垂直领域

根据自己的擅长、过去的积累、自己能调动的资源、以及想改变某一个领域的决心

发现和找到一个细分/垂直的领域/行业，勇敢的去做这个领域的“第一代言人”

先定方向，再去强化、放大、外化、贴标签做定位


2 持续输出内容

言必有干货，写必有共鸣

找准你的渠道，每天不停的提供价值


3 吸引特定圈层的人

互联网上100个人，只有1个人会创造内容，另外10个人会互动，剩下89个人浏览 1%法则

聚集粉丝，要想清楚你要在哪个群体聚集势能

瞄准一个圈层，分享你擅长或有心得的干货


4 有话题制造能力

制造内容、创造社交货币

思考：除了在微信朋友圈的塑造，是否还找到其他传播媒介和宣传工具，让自己在你所处的领域快速形成一定的影响力和流量属性？



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