品牌内容营销:如何用3大内容公式做好KOL高效投放?

  • A+

image

1 弱植入情感公式

头部泛娱乐+弱植入=温度种草

KOL的温度种草

对关注者而言

KOL是与自己意气相投、值得信任的云朋友


对于品牌而言

KOL有生动的人格,有创意的表达,有与消费者接近的亲和力,他们更能赋予产品以真实鲜活、有温度的内容价值 


举例:食饮行业新消费品牌小懒气泡水

以小红书和抖音为核心阵地

小红书:主打产品健康特点,结合产品饮用场景植入合作

抖音:以#停止emo及时小懒#话题,与多位剧情搞笑KOL合作,以剧情创意弱植入为内容核心

用温度种草引发消费者共鸣,为产品赋予情感价值力


2.强种草唤醒公式

腰部直系垂类+强种草=新需求+新自我


当下消费者特性

悦己且自律,多元又多变

关注东方美,开启新中式

追求新科技,注重小而精


举例:女性服饰新消费品牌Ubras

博主类型:美妆、时尚属性KOL为核心

重点发力平台:微博、小红书、抖音,与腰部直系垂类KOL和大量KOC合作

内容

标题:精准锚定小胸女性人群

口播:表明对舒适性的核心诉求

痛点:将内衣划分为舒适型和聚拢型两大类,分别阐述类型化产品的痛点


3 场景化代入公式

延伸垂类KOL+场景化=沉浸式代入

炒概念不如谈体验,卖产品不如聊生活,场景化会让消费者的向往具象化


举例:智能小家电行业新消费品牌追觅

KOL深度测评+场景种草

以博主自己的家作为场景,将智能家电产品融入其中,打造场景化种

弱化产品的技术解读,转而以使用情景,激发代入感

9张生活空间场景图提升产品实物的存在感




weinxin
我的微信
关注我了解更多内容

发表评论

目前评论:1

    • Charity 2025年05月25日 16时32分 [value:no/]层

      I'm no longer positive where you are getting your info, however good topic.

      I needs to spend a while learning more or working out more.
      Thank you for magnificent info I was on the lookout for this info for my mission.
      meilleur casino en ligne
      Hi everyone, it's my first go to see at this website, and piece of writing is
      genuinely fruitful in support of me, keep up posting these types of posts.

      casino en ligne France
      Does your site have a contact page? I'm having problems locating it but, I'd like to
      send you an email. I've got some suggestions for your blog you might be interested in hearing.
      Either way, great website and I look forward to seeing
      it improve over time.
      meilleur casino en ligne
      Do you have a spam issue on this site; I also am a blogger, and I was
      curious about your situation; many of us have developed some nice procedures and
      we are looking to exchange methods with other folks, be sure to shoot me an e-mail
      if interested.
      casino en ligne fiable
      Hey there just wanted to give you a quick heads up and let you know a few of the pictures aren't loading correctly.
      I'm not sure why but I think its a linking issue.
      I've tried it in two different browsers and both show
      the same outcome.
      casino en ligne
      Neat blog! Is your theme custom made or did you download it from somewhere?

      A theme like yours with a few simple tweeks would really make
      my blog jump out. Please let me know where you got your theme.
      Cheers
      casino en ligne francais
      Every weekend i used to visit this web site,
      as i want enjoyment, since this this site conations genuinely pleasant funny stuff too.

      casino en ligne fiable
      This is a topic which is close to my heart... Many thanks!
      Exactly where are your contact details though?

      casino en ligne
      Hey I know this is off topic but I was wondering if you knew of any
      widgets I could add to my blog that automatically
      tweet my newest twitter updates. I've been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
      Please let me know if you run into anything.
      I truly enjoy reading your blog and I look forward to your
      new updates.
      casino en ligne
      I just couldn't leave your web site before suggesting that I extremely enjoyed the usual info
      an individual supply in your guests? Is gonna be again incessantly to inspect new posts
      meilleur casino en ligne