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1.新媒体运营之数据运营指标解读：渠道到达量
即产品推广页中有多少用户浏览。它可以在应用商店，可以在朋友圈，可以在搜索引擎，只要有流量的地方，都会有渠道曝光。
2.新媒体运营之数据运营指标解读：渠道转化率
转化率是应用最广阔的指标。业界将转化率和成本结合，衍生出CPM,CPC,CPS,CPD,CPT等。
CPM(Cost Per Mille)指每千人成本，它按多少人看到广告计费，传统媒介比较倾向采用。
CPC(Cost Per Click)指每用户点击成本，按点击计价，对广告主来说，这个比CPM的土豪作派理性多了。
CPA(Cost Per Action)指每行动成本，按用户行为计价，行为能是下载也能是订单购买。
eCPM(effective cost per mille),每一千次展示可获得收入，这是广告主预估自身收益的指标。
3.新媒体运营之数据运营指标解读：渠道ROI
当运营活动的ROI大于1,说明这个活动是成功的，能赚钱。
4.新媒体运营之数据运营指标解读：日应用下载量
第三方平台下载到用户注册App,这步骤数据容易出错，主要是用户对不上。技术上通过唯一设备ID匹配。
5.新媒体运营之数据运营指标解读：日新增用户数
新增用户数是用户获取的核心指标。新增用户可以进一步分为自然增长和推广增长
6.新媒体运营之数据运营指标解读：用户获客成本
用户获取必然涉及成本，而这是运营新手最容易忽略的。
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