新媒体数据运营之什么是传播/活动数据指标？

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1.新媒体数据运营之传播/活动数据指标：K因子

每位用户平均向多少用户发出邀请，发出的邀请又有多少有效的转化率，即每一个用户能够带来几个新用户.

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2.新媒体数据运营之传播/活动数据指标：病毒传播周期

活动、广告、营销等任何能称之为传播的形式都会有传播周期。理论上，通过K因子和传播周期，能预测依赖传播带来的用户量,可实际的操作意义不大，它们更多用于各类活动和运营报告的解读分析。


3.新媒体数据运营之传播/活动数据指标：用户分享率

现在产品都会内嵌分享功能，对内容型平台或者依赖传播的产品,分享率是较为重要的指标，它又可以细分为微信好友/群，微信朋友圈，微博等渠道。


4.新媒体数据运营之传播/活动数据指标：活动曝光/浏览量

传播和线上活动是息息相关的，这两者的差异不大。想要做好一个活动，单纯知道活动的浏览量是不够的，好的活动一定是数据分析出来的。


5.新媒体数据运营之传播/活动数据指标：活动参与率

活动参与率衡量活动的整体情况，可以套用用户活跃的分析指标.


6.新媒体数据运营之传播/活动数据指标：参与率详细解读

这个活动的参于人数(活跃数)多少?有多少老用户参与了这个活动?有多少新增用户因为这个活动来，传播类的活动分享数据怎么样?活动中的各个流程转化如何?活动带来多少新订单。其实,运营活动可以看作一个短生命周期的产品，产品的一切指标都能应用于其中。



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