小红书博主的排名数据可以通过哪些地方查看？

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根据搜索结果，查看小红书博主排名数据可以通过以下几种途径：

 

1. 第三方数据平台工具

新榜旗下的“新红”：提供小红书涨粉榜、内容热度等数据。例如，2025年3月的榜单显示，“欧阳春晓Aurora”以单周涨粉超17万位列健身类榜首，而“雷军”因樱花照相关笔记获赞超18万位列第二。

千瓜数据：专注于行业分类的KOL影响力榜单。例如，2022年2月的周榜中，“豆豆_Babe”在彩妆类排名第一，“骆王宇”在护肤类位列榜首，榜单依据千瓜指数（综合活跃度、创作能力、粉丝质量）生成。虽然该数据较旧，但方法仍具参考性。

 

2. 小红书App内搜索

用户可通过小红书App直接搜索关键词（如“美妆红榜”“美食红榜”），查看用户自发分享的热门榜单。这类榜单基于社区用户推荐，但需注意可能存在主观性和商业推广内容。

 

3. 官方后台数据分析

个人账号：博主可在小红书App的“我的”页面进入“数据中心”，查看个人内容的表现数据（如点赞、收藏、评论等）。

品牌账号：需通过PC端登录小红书运营后台，使用“社群洞察”“话题洞察”等工具分析更全面的行业数据及用户行为。

 

注意事项

数据时效性：第三方榜单（如新红、千瓜）需关注统计周期，例如新榜的周榜覆盖时间为当周数据。

参考性差异：官方工具适合个体账号优化，第三方平台更适合行业对标和竞品分析，而用户生成的红榜则偏向大众偏好参考。


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